For the second consecutive year, the world leader in bicycle manufacturing will be the official sponsor and bike partner of Val di Sole Bikeland, which will host the UCI Mountain Bike World Cup from June 29 to July 2
After a wonderful 2022 season that was supercharged with excitement from both the Mountain Bike and Cyclocross World Cups, and from the huge number of visitors throughout the summer season, Val di Sole Bikeland and Giant are partnering once again for another year of great off-road cycling.
Giant, the undisputed world leader in bicycle manufacturing, will be the official sponsor and bike partner for the new season at Val di Sole Bikeland, which will once again host an event that’s an established classic on the UCI Mountain Bike World Cup calendar. In just a few weeks – from June 29 to July 2 – this event will strengthen Trentino valley’s status as a global destination for off-road riding.
This season Giant will be a key player in Val di Sole – not only for international events, which include the UCI Cyclocross World Cup on December 10 on the snow of Vermiglio – but also in the development of an increasingly rich and diversified cycling product. Summer 2023 will feature the Alpine Gravel project, with its six routes that were officially launched at the end of more than a year’s work, in harmony with existing mtb routes that can be seen in the Val di Sole BikeLog videos from the past season.
Heading off the beaten path to embrace innovative and unconventional routes is also part of Giant's spirit, as evidenced by its mantra "Ride Unleashed”. The Taiwanese brand has demonstrated this approach with its new choice of ambassador – Riccardo Vender, a young rider who made his debut on the legendary Black Snake. At just 12 years old, Vender has already achieved international success in enduro and downhill racing, as well as forged a reputation in social media, thanks to his skills and his daring descents on the trails of Val di Sole, for which he is also an ambassador.
"It's only been a year since we started our collaboration with Giant, but the feeling is that we’ve found a partner that’s always shared our vision”, said Fabio Sacco, Director of APT Val di Sole and Grandi Eventi Val di Sole. "After a satisfying season, we can't wait to build upon our innovative ideas and projects for another year to make Val di Sole an increasingly popular destination for riders from around the world”.
“The partnership with Val di Sole Bikeland is one of our strengths,” said Giant Italia’s Sales and Marketing Manager, Claudio Cannizzaro, “and we are thrilled to continue the collaboration in 2023. Val di Sole Bikeland’s activities are perfectly matched with our vision and communication. The support we decided to give Riccardo Vender is the perfect example of our vision for the next generation of our sport”.