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TRENTINO DIGITAL TECHNOLOGY BURSTS INTO 2016 UCI MTB WORLD CHAMPIONSHIPS MTB MEETS VIRTUAL REALITY AND TELEMETRY, COSTS REACH TOUSANDS OF EUROS

07 settembre 2016 - 14:22

COMMEZZADURA (VAL DI SOLE – TRENTINO), 7 SEPTEMBER 2016 - Virtual Reality and Telemetry are the daily bread for those who professionally work in the world of motor racing such as Formula 1, MotoGp and Motocross. And now they will also dominate mountain bike in occasion of 2016 UCI World Championships in Val di Sole. And this will be possible thanks to two start-ups in Trentino that are already working at national and international levels: WrappingReality and Brain.

WrappingReality features three proposals enabling users to feel the thrill of cycling down the steep slope at the speed of the champions; to live the event as first row spectators or follow the course inspection in the same way champions do before racing. In any case it will be a very exciting experience, confirms Marco Soave, who founded this new business together with two of his friends.

RIDE LIKE A PRO: In the WrappingReality stand, within the Word Champ Village set up in Daolasa-Commezzadura, anyone will be able to experience the thrill of racing down the Black Snake, the champions’ track where on 11 September the Downhill UCI World champions will be crowned. A breath-taking trail – similar to the Streif in alpine skiing downhill – that will crown the new kings and queens of speed in Mtb at the end of the adrenaline-packed descent through the woods. With stones, roots, holes and other obstacles, tackled at a speed reaching up to 70-80 Km/h and a race average speed of over 50Km/h. Pure imagination for simple fat-tyre amateurs whose technical ability does not allow them to undertake such demanding tracks but technology can help them: everyone will be able to feel the thrill of the downhill thanks to a VR headset to be used with your smartphone.

Trailer 360: https://www.youtube.com/watch?v=m0HmSoDNTS0 - https://www.facebook.com/ValdiSoleBikeLand/videos/1072970356119225/

Trailer 2D: https://www.youtube.com/watch?v=q5JQZhC2wx0 - https://www.facebook.com/ValdiSoleBikeLand/videos/1072961199453474/

 

360 AFTERMOVIE: the innovative 360° technology enables us to experience again all the most exciting moments of the race on your smartphone, tablet, pc or headset as if you were still there. World Championhips personalized headsets will be available at the WrappingReality stand and merchandising points. The video will be published in a couple of weeks.

VIRTUAL COURSE INSPECTION:  It’s a video for “professionals”, because it enables riders and mountain bike lovers to inspect and study the Black Snake course from different standpoints using their smartphones, tablets, PCs or VR headset in order to find the best line long before actually riding down the tack. It reminds of street view but it consists of 360°, 3D and very high resolution videos. Similar to what happens to F1 pilots: they train at home driving along the course with these VR simulators.

FB: https://www.facebook.com/ValdiSoleBikeLand/videos/1073152709434323/

YT: https://www.youtube.com/watch?v=Kg98ZFw_Upc

THE SECOND NEWS REGARDS TELEMETRY proposed by the start-up BRAIN founded by Simone Grillo and Timoteo Ziccardi. It helps monitor performances during the races exactly like MotoGP champions. It all depends on a portable device already used by Moto2 and Motocross teams. For motorbikes the cost of the devices is around 10-15 thousand euros, while for downhill riders it is 6-7 thousand, used by downhill top teams (over the last days, French outgoing world champion Loic Bruni was using it in Daolasa) and prices can fall to some hundred euros for amateurs. It enables riders to measure all data concerning speed, lines, angles in order to improve their performance and compare it with friends. A series of sensors also provides heart beat monitoring and other parameters. This is the future in Mtb.

Press office:

NICER - MOVING YOUR COMMUNICATION
De Carli Diego +39 335 672487 - De Carli Bianca +39 349 5746134 
via Clementino Vannetti, 31 - 38122 Trento
valdisole2016@nicer.tv -  www.nicer.tv

 

Val di Sole Tourist Board press office:

Alberto Penasa - Azienda Turismo Val di Sole
Viale Marconi, 7 - 3827 - Malè - (TN)
Tel. +39.0463.900863 - Fax +39.0463.901563
www.valdisole.net - penasa.a@valdisole.net

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