Trentino’s premier bike destination unveils a new coordinated image set to debut at the WHOOP UCI Mountain Bike World Series (20–22 June). The revamped official website is now live at www.valdisolebikeland.com
, featuring dynamic visuals and all-new content
In just over a month — from 20 to 22 June — the adrenaline of the WHOOP UCI Mountain Bike World Series returns to Val di Sole. Two things have always stood out in the memories and words of the champions who’ve raced the iconic Daolasa di Commezzadura tracks: a deep-rooted passion for mountain biking in all its forms, and the raw, natural beauty of the trails set amidst lush forests and dramatic Alpine peaks.
These very elements inspired Val di Sole Tourism Board and Grandi Eventi Val di Sole to reimagine the destination’s visual identity. Officially unveiled today, Monday 19 May, the new Val di Sole Bikeland logo embodies the spirit of the area and its dedication to cycling tourism and world-class events — a tradition that dates back to 2008. In just over a year, Trentino will once again host the UCI Mountain Bike World Championships — its fourth time welcoming the pinnacle event of the sport.
The new logo design captures the authentic essence of Val di Sole: brown tones evoke the rugged mountain trails, while green reflects the forests and unspoiled nature that frame the riding experience. These two earthy colors represent a unique trail network set within protected areas like Stelvio National Park and the Adamello Brenta Natural Park.
Val di Sole has earned the love of athletes and riders worldwide thanks to its natural, technical tracks. With minimal artificial features, the terrain demands skill and rewards courage — with natural obstacles like roots, rocks, and drops shaped by the landscape itself. This is also the spirit of the legendary Black Snake: the signature downhill course and crown jewel of the Daolasa di Commezzadura bike park, among the most renowned in Europe and beyond.
Alongside the new logo and identity, Val di Sole Bikeland also launches a completely renewed website — www.valdisolebikeland.com — now the definitive hub for all things biking in the region. The platform delivers immersive content, route suggestions, and real-time updates on upcoming events.
With a clean, user-friendly interface, the new site reflects the region’s evolving digital strategy and the growing synergy between the destination and its internationally acclaimed events.
“Communication evolves — and so do we,” said Fabio Sacco, Director of Val di Sole Tourism Board and Grandi Eventi Val di Sole. “We’re proud to present this new logo, which will accompany us into future challenges, and our new digital home: an open window to everything that makes our destination unique.”
“The past few years have shown us the importance of staying connected with our community and constantly seeking new ways to engage mountain bike lovers and Val di Sole fans. We look forward to the thrill of our trails and events once again — but also to being present year-round, bringing the passion and energy of Val di Sole Bikeland directly to riders everywhere.”
